🛑 Don’t Do This in Marketing

🛑 Don’t Do This in Marketing — ✅ Do This Instead: 5 Quick Fixes That Convert

Marketing doesn’t have to be overwhelming—but it does need to be strategic.

At KJ Consults, we see too many small businesses spinning their wheels because they’re doing the right things the wrong way.

Here are 5 things to stop doing immediately—and what to start doing instead to boost clarity, confidence, and conversions.

❌ 1. Don’t Try to Talk to Everyone

✅ Do Speak to One Person

Your audience needs to feel like you're talking directly to them. Not their cousin, not their neighbor—them.

Do this: Define your ideal customer and create content just for them.
Result: Deeper connection and more engagement.

❌ 2. Don’t Just Post to Post

✅ Do Post with Purpose

Random posts = random results. Each post should lead someone somewhere—your site, your inbox, your offer.

Do this: Use our favorite formula—Hook + Story + Offer (HSO)
Result: Clear content that converts.

❌ 3. Don’t Ignore Your Branding

✅ Do Stay Consistent

Inconsistent branding weakens trust. If your visuals and message aren’t aligned, your audience checks out.

Do this: Use one color palette, one message, one style.
Result: A brand that’s recognizable and respected.

❌ 4. Don’t Rely Only on Social Media

✅ Do Build an Email or Text List

You don’t own your followers—but you do own your email list.

Do this: Offer a valuable freebie in exchange for an email.
Result: Direct access to your audience anytime.

❌ 5. Don’t Do Everything Manually

✅ Do Automate What You Repeat

Stop sending the same messages and doing tasks over and over. Automate it once and let your system run it for you.

Do this: Set up automated emails, forms, and booking reminders.
Result: Saved time + increased sales.

💡 Want Help Doing This?

We build marketing systems that save you time and help you convert more clients.

👉 Click here to book your FREE BMAC Strategy Call
Let’s simplify your systems and scale your success.