Clarity is the secret weapon of high-converting marketing. When your message is easy to understand, people listen—and take action.
Why Simplicity Sells Most people won’t give you more than 5 seconds. If they can’t understand what you offer right away, they’ll move on. Simplicity builds trust, removes friction, and increases conversion rates.
Start with a Prompt: "Rewrite this sales message so a 6th grader can understand it while maintaining a professional tone."
Ways ChatGPT Can Help:
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Rewrite technical copy into layman's terms.
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Offer 3 tone variations (professional, playful, direct).
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Suggest analogies or metaphors that make your message memorable.
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Reduce sentence length and passive voice.
Real Example: Original: “Our CRM platform leverages AI to streamline client acquisition pipelines.”
Simplified: “Our tool helps you get new clients faster using smart technology.”
Use the Flesch-Kincaid Reading Score Ask ChatGPT to calculate or aim for a certain readability score. Ideal marketing copy is often between grade 6–8.
Layered Simplification Strategy:
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Original draft
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Simplified for readability
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Emotional appeal added
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CTA clarity check
🧠 Use ChatGPT to test your next piece of content for clarity. Want a second pair of eyes? Book a Clarity Audit with KJConsults—we'll simplify and strengthen your messaging.
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